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Google Ads for Local Businesses

Get the phone ringing this week from people already searching for what you do. I set up and run your Google Ads and Local Services Ads so you show up at the top of Google while your free listings keep growing.

✓ You pay Google directly✓ Calls and leads tracked✓ Plain-English monthly report✓ Built for the trades

Free listings and paid ads work better together

There are two ways to show up on Google. Here's the plain-English difference.

Free listings you earn

The map pack and the regular results under it. You don't pay per click. You earn your spot with a strong Google Business Profile, real reviews, and a clear website. It takes a few months to build, and it keeps working. See SEO services

Ads you pay for

The sponsored spots at the top of the page. You pay Google for each click on a Google Ad, or for each lead with Local Services Ads. Ads can bring in calls as soon as they're live, and they stop when you turn them off.

Run both and you show up twice on the same page. Ads fill the schedule now, while your free listings get stronger every month.

What I do for you

You run the business. I run the ads and show you what they bring in.

1

Campaign setup

I build your Google Ads account around the services you want more of, with ads written the way your customers search.

2

Local Services Ads setup and verification

I set up your Local Services Ads profile and walk you through Google's verification steps, so you can show up in the spot at the very top of the page.

3

Keyword targeting for your area

Your ads run only in the towns you serve, for searches that book jobs, like "emergency plumber near me." I block the searches that waste your budget.

4

Call and lead tracking

Every call and form gets tracked, so you can see which ads bring in real leads, not just clicks.

5

Ongoing management

I watch the search terms, adjust bids and budgets, and cut what isn't working. Your ads don't get set up and forgotten.

6

Monthly reporting in plain English

One report a month: what you spent, how many calls and leads came in, and what I'm changing next.

You pay Google directly

Your ad budget is paid directly to Google, on your own card, and stays under your control. You set the budget and see every dollar. Setting up, managing, and overseeing your ads is included in my Launch plan. The ad spend itself is separate and isn't part of the plan price.

How it works

Four steps, no jargon.

1

Free audit

I look at your market, what people search for, and who's already advertising against you.

2

Build it right

Google Ads campaigns, Local Services Ads, and call tracking, all set up for your service area.

3

Launch and tune

Ads go live. I adjust keywords, bids, and budgets based on the calls and leads that come in.

4

Report monthly

A plain-English report every month on what you spent and what it brought in.

Built for the trades

If people search for your service in a hurry, ads put you in front of them first. Don't see your trade? Ask.

Plumbing

Be the first call when a pipe bursts or the water heater quits.

HVAC

Catch the heat-wave and cold-snap searches when the phones light up.

Electrical

Show up for panel upgrades, EV chargers, and the service calls in between.

Roofing

Be the roofer people find right after the storm.

Drain & Sewer

Win the clogs and backups that need someone today.

Landscaping

Fill the schedule with jobs in the towns you actually want to work.

More ways to get found

Ads work best on top of a strong profile and real reviews.

Questions I get a lot

Do I pay Google directly for the clicks?

Yes. Your ad budget is paid directly to Google, on your own card, and stays under your control. You set the budget. Setting up, managing, and overseeing your ads is included in my Launch plan, and the ad spend itself is separate from the plan price.

What's the difference between Google Ads and Local Services Ads?

Google Ads are the sponsored results you pay for per click, and you choose the keywords and write the ads. Local Services Ads sit at the very top of the page, carry a Google badge once your business is verified, and you pay per lead instead of per click. Many trades do well running both.

Can you guarantee results?

No, and nobody honestly can. Google runs the auction, and your competitors are bidding too. What I do promise is the work and the reporting: tight campaigns, tracked calls and leads, and a plain-English report every month.

How fast can ads start bringing in calls?

Google Ads can start showing as soon as the campaigns are approved and live. Local Services Ads take longer, because Google has to verify your business before your ad can run.

Should I run ads or do SEO?

Most businesses do best with both. Ads bring calls in now. SEO builds the free listings that keep working without a per-click cost. I run them together so you show up in both places on the same page.

Do you work with businesses outside Rhode Island?

Yes. I work with home service businesses nationwide, and your ads only run in the towns you serve.

Ready for the phone to ring?

Book a free audit. I'll show you what people in your area search for and what it takes to show up at the top.