BRAND KIT - owntheboxmarketing.com. Two kits. The shared family look (OTBM / Rhody Websites / Rhody Reviews) is the DEFAULT for ALL digital work: every website, teardown PDF, rank map, and client tool. Rhody Showcase is the postcard PRINT brand only. The cube mark plus wordmark is the approved Own The Box Marketing logo. Gold lives only inside the mark.
Web Design SEO Services Reviews GBP Management Pricing Call (401) 422-3568 Book now

The colors, fonts, and logos.

Two brand kits, each downloadable on its own. One shared family look runs across Own The Box Marketing, Rhody Websites, and Rhody Reviews. Rhody Showcase, the postcard brand, is its own kit. Grab the one you need and build on brand.

Kit 1 of 2 - The shared family

Own The Box Marketing
Rhody Websites . Rhody Reviews

One look across all three. Rhody Reviews now folds into this shared family. Anchor blue is the through-line.
Download this brand kitOne-page PDF - colors, fonts, logos
Use this for digital
This is the DEFAULT brand for everything digital: owntheboxmarketing.com, Rhody Websites, Rhody Reviews, teardown PDFs, rank maps, and every client-facing tool. Deep Navy #0F1F3D and Anchor Blue #1A73E8 lead. Do not use the Rhody Showcase postcard palette below on any website, PDF, or tool.
Colors
Dark base
Deep Navy
#0F1F3D
The digital navy. Dark heroes and sections.
Primary
Anchor Blue
#1A73E8
Primary. Links, accents, headings.
Blue Deep
#1967D2
Hover and pressed states.
CTA
Google Red
#EA4335 to #C5221F
Primary call-to-action buttons.
Google Green
#34A853
Positive cues. The "what happens on the call" card. Deep: #1E8E3E.
Ink
#202124
Headlines and body text.
Ink Soft
#5F6368
Secondary and muted copy.
Line
#DADCE0
Borders and dividers.
Soft
#F8F9FA
Section backgrounds.
Near-Black
#07080B
Footer and dark cards.
Mark only
Gold
#F5BC2C
Inside the wordmark and marks only.
Mark only
Box Cobalt
#3563FF
The cube mark. Cobalt, not navy.
Type
Display - Anton
ANTON
AaBbCcDd 0123456789
The heavy display face. Big price numbers, hero stats, and poster-weight callouts. All caps, tight and loud.
Headings - DM Sans
DM Sans Bold
AaBbCcDd 0123456789
Weights 500 / 600 / 700. Tight tracking on big headlines. This is the voice of every title and button.
Body - Inter
Inter Regular
AaBbCcDd 0123456789
Weights 400 / 500 / 600 / 700. Clean, high-legibility body copy. Read at arm's length on a bright phone.
Logos
Own The Box Marketing approved logo lockup
Own The Box Marketing logo
Own The Box MarketingCube mark + wordmark lockup - gold lives only in the mark
Rhody Websites logo mark
Rhody Websitesrhody-websites-mark.png
Rhody Reviews logo mark
Rhody Reviewsrhody-reviews-mark.svg
On dark
Own The Box Marketing knockout logo on black

The same brand on a black surface.

On dark backgrounds, use the knockout logo (otb-logo-dark.png). Headlines and body go white or light gray. Links lift to a lighter blue (#8AB4F8) for contrast. The Anchor Blue link stays legible, the Google Red call-to-action still pops, and gold lives only inside the mark. This is exactly how the black site header and near-black footer are built.

See what customers see
Near-Black #07080B
Deep Navy #0F1F3D
Anchor Blue #1A73E8
Link on dark #8AB4F8
Google Red CTA
Gold (mark only) #F5BC2C
How to use the shared kit
  • Deep Navy #0F1F3D is the dark base for heroes and sections. Anchor Blue #1A73E8 is the one accent for links and highlights.
  • Google Red #EA4335 to #C5221F is the call-to-action button. Nothing else is red.
  • Anton for big display numbers and poster callouts. DM Sans for headings and buttons. Inter for everything you read.
  • Gold #F5BC2C never touches text or backgrounds. It lives inside the mark and nowhere else.
  • All three brands share this look. This is the default for every website, PDF, rank map, and tool. Keep them consistent.
Kit 2 of 2 - Separate

The Rhody Showcase

The postcard brand, mailed to homeowners. Its own warm, print-first palette. Kept separate from the family look on purpose.
Download this brand kitOne-page PDF - colors, fonts, logo
Print only
This palette belongs to the Rhody Showcase postcard, a printed piece mailed to homes. Warm Navy #1F3A5F, Terracotta, Cream, and Playfair are for that print product only. Never apply this palette or Playfair to a website, teardown PDF, rank map, or any digital tool. For anything digital, use the shared family kit above.
Colors
Primary
Warm Navy
#1F3A5F
Primary. Headlines and anchors.
Terracotta
#C15A3E
Accent. CTAs and highlights.
Background
Cream
#FAF4E8
The warm paper background.
Gold
#D4A04B
Trim, rules, and detail.
Type
Display - Playfair Display
Playfair Display
AaBbCcDd 0123456789
Weights 700 / 800. The elegant, editorial voice on postcard headlines and covers.
Body - Inter
Inter Regular
AaBbCcDd 0123456789
Weights 400 / 500 / 600 / 700. Clean body copy under the display headlines.
Logo
Note: this is the current Rhody Showcase script wordmark on file (rhody-showcase-wordmark.png). It runs green, which does not yet match the Warm Navy / Terracotta / Cream / Gold palette above. A palette-matched Showcase mark is TBD. No logo has been fabricated here.
How to use the Rhody Showcase kit
  • This is a consumer, print-only brand for the mailed postcard. Warm Navy leads, Terracotta accents, Cream is the paper.
  • Playfair Display for display headlines. Inter for body.
  • Never on a website, PDF, rank map, or digital tool. Those use the shared family kit above. This palette stays on the postcard.