Own The Box Marketing is an HVAC marketing agency that gets heating and cooling companies found on Google in their town and the towns around it, so your phone rings when the AC quits or the furnace dies. Website, Google Business Profile, reviews, and ads, run as one plan, month to month.
Most HVAC jobs start the same way. Something stops working, the house is too hot or too cold, and the homeowner grabs a phone and searches "AC repair near me" or "furnace not working." Google shows a map with three companies at the top. Most of the calls go to those three.
That's the whole game. Good HVAC marketing isn't a stack of reports. It's making sure you're one of those three in every town you want to work, and that your website turns the visit into a booked call.
When I say SEO, that's all I mean: showing up on Google in your town and the towns around it. Everything I do for an HVAC company ties back to that, plus ads when you need the phone ringing this week.
Your phone doesn't ring the same in July as it does in April. Your marketing shouldn't either.
The first heat wave brings a rush of "AC not cooling" and "AC repair near me" searches. Your AC pages, your Google profile, and your ads need to be ready before it hits, not the week it hits. Ranking for AC repair in a heat wave
The first cold night brings "furnace not working," "no heat," boiler, and heat pump calls. Same idea: build the pages in the fall so you're already there when it turns. Getting found for no-heat calls
The slower months are for tune-ups, maintenance plans, and replacement estimates. A clear maintenance-plan page and steady review requests keep the schedule full between the rushes. Selling maintenance plans on your site
A new system is a big decision, so people read before they call. Pages that explain the options, show financing plainly, and carry real reviews help you win the install, not just the repair. Showing financing on an HVAC site
One plan, one person accountable, and every piece pointed at the same goal: more booked calls.
The right category, every heating and cooling service listed, your service area set to the towns you actually drive to, and hours that are never wrong, including emergency hours if you run them. Google Business Profile management
A page for each job people search: AC repair, furnace repair, heat pumps, boilers, ductless mini-splits, maintenance plans. Built to load fast on a phone with your number on top. Contractor website design
Real pages for the towns you cover, each one useful on its own, not the same page with the town name swapped. How to cover every town
A review request goes out after each job through Rhody Reviews. Every customer gets asked. No filtering out the unhappy ones. See Rhody Reviews
Google Ads and Local Services Ads set up for your area and tracked to the call. You pay Google directly for the clicks or leads. How I run Google Ads
More homeowners ask ChatGPT, Gemini, or Claude who to call. I set up your site and profile so those tools can read you and name you. How AI search works
A rank map that shows where you come up across your service area, plus what moved and what didn't, in plain English.
No annual contract and no early-termination fee. If it isn't working for you, you can leave. See the plans
Ads turn on fast and stop when you stop paying. Google Ads and Local Services Ads can put you at the top of the page within days of going live. That's the right tool when the season starts and you need calls now.
SEO is slower and keeps working. Showing up in the free map results and the regular results takes months of steady work, but you don't pay for each click, and it keeps bringing calls in when the ad budget is paused.
Most HVAC companies do best with both. Ads cover the busy weeks while the free side builds. Then you lean on ads only when you want extra volume. Want the numbers first? Read how much SEO costs, the HVAC SEO cost guide, and what Google Ads cost for HVAC.
Whether you hire me or someone else, ask these before you sign anything:
Want to learn it yourself first? Grab my free HVAC SEO book.
It gets your heating and cooling company in front of homeowners who need you right now. For me that means your Google Business Profile, a website with a page for every service and town, steady Google reviews, Google Ads when you need calls fast, and a monthly report that shows where you show up.
It depends on your market and how many towns you want to cover. For the SEO side, see my guide on how much SEO costs. For ads, see what Google Ads cost for HVAC. My own plans are on the pricing page, month to month.
Ads can bring calls within days of going live. SEO builds over a few months, and it moves faster in quieter markets. I won't promise a date, but you'll see what moved every month.
Yes. I work with HVAC companies nationwide. The goal is the same everywhere: be the clearest, most trusted heating and cooling company in your own towns.
No, and nobody honestly can. Google decides, and part of it is how close you are to the person searching. I guarantee the work and the reporting.
No. Everything is month-to-month, with no annual contract and no early-termination fee.
Get a free check-up. I'll show you where you show up on Google Maps across your towns, and who's getting the calls instead.
