Do I have to do anything, or does it run on its own?

It runs on autopilot. Once Own The Box Marketing connects the review system, Rhody Reviews, to your scheduling or point-of-sale tool, a finished job triggers the review request automatically. The only thing left in your hands is a one-tap approval on the replies it drafts.

• Review requests fire automatically when a job is marked done. You do not send anything by hand.
• Follow-ups to non-responders are automatic too.
• Rhody Reviews drafts a reply to each incoming review in your voice. You tap approve and it posts.
• You can change your message or pause requests any time, but day to day it takes care of itself.

The whole point is to get more reviews without adding a task to your day. Own The Box Marketing sets it up so the system does the asking and you just approve the replies.