Why is there no build fee? What is the catch?

The catch is that Own The Box Marketing only makes money if you stay, and you only stay if the phone keeps ringing. Charging five thousand up front would get it paid whether the work landed or not. Building the site and billing every four weeks puts Own The Box Marketing on the hook with you.

• No large up-front build fee, and there never will be one.
• Own The Box Marketing builds and hosts the site through Rhody Websites, so it keeps the design and the code.
• You keep your domain, your content, your customer list, and your Google profile. Leave and you take those with you while the site goes dark.
• What you pay for is the plan: $997 to start (one-time) and then $597 every 4 weeks. Cancel anytime, and you simply finish the 4-week cycle you are in.

The whole model is built so that Own The Box Marketing has to keep earning it. That is the opposite of a big fee up front and a shrug afterward.